Win A Worldie
For this project, I designed a dynamic digital experience that seamlessly merges branding, user engagement, and intuitive navigation to enhance the campaign’s effectiveness.
Client
Cadbury
Type
Visual Identity
Year
2023
Process
Understanding User Engagement
The project started with research into football fan engagement, ensuring the platform was designed to excite and attract users. This involved studying audience behaviour to craft an experience that felt immersive and rewarding.
Creating a Custom Digital Experience
The campaign needed a bold and visually compelling platform to highlight its interactive features. The design utilised vibrant purple branding, dynamic typography and engaging visuals to maintain consistency with Cadbury FC’s identity.
Outcome
Visual Execution & Campaign Assets
Hero Banner Design – A visually striking landing page that immediately captures attention and establishes the campaign’s energy.
Interactive Graphics & Call-to-Action Sections – Featuring key ambassadors and promotional materials to boost participation.
Seamless Integration with Brand Identity – Ensuring Cadbury’s signature aesthetic remains strong across both digital and physical brand touchpoints.
