Fastify
In this project case study, I will be sharing my experience designing a mobile app for intermittent fasting enthusiasts. The goal was to create a platform that supports users in tracking their fasting journey, discovering meal plans, and engaging with a like-minded community.
Throughout the process, I focused on creating an intuitive user interface that enhances the overall experience and makes intermittent fasting more accessible, interactive, and engaging.
Client
Case Study
Type
Branding & UI Design
Year
2024
Process
Breaking down the project
The design process for Fastify involved several key stages. Firstly, I conducted user research to understand the needs of individuals practicing intermittent fasting. The goal was to identify common pain points, such as difficulty tracking fasts, lack of meal guidance, and limited community engagement.
Building on strong foundations
Based on this research, I developed user personas to tailor the app’s functionality. Wireframes were created to map out the core structure, ensuring seamless navigation. I then built a high-fidelity prototype and conducted usability testing to refine the design.
The final design includes:
Fasting tracker with progress insights
Personalised meal plans to support different fasting goals
Community forums for sharing experiences and advice
Gamified milestones to encourage consistency
Collaborating with the internal team
To ensure alignment with Fastify vision, I worked closely with stakeholders to maintain a balance between usability and branding. The UI design reflects a modern, clean aesthetic that priorities readability, motivation, and ease of use.
Outcome
The final outcome of Fastify was a user-friendly and engaging digital platform that exceeded expectations.
Users were able to seamlessly track their fasting progress, access personalised meal plans, and engage with a supportive community, all within an intuitive and visually appealing app experience.
As a result, Fastify saw an increase in user engagement and retention, with the platform becoming a valuable tool for intermittent fasting enthusiasts. The combination of personalisation, community-driven features, and a clean UI helped position Fastify as an innovative leader in the fasting and wellness space.
