GRL SWM
GRL SWM is a women-only swimming platform that empowers women by providing a safe and engaging space to learn how to swim from beginner level onwards. Their brand thrives on a cool, trendy, and community-led approach, with an emphasis on fast-moving, high-energy marketing.
My role was to develop a strong visual identity that captured the brand’s unique energy and ensured its marketing materials remained engaging, aspirational, and cohesive.
Building on strong foundations
To align with GRL SWM’s fast-paced promotional style, I focused on creating bold and adaptable visuals that could be easily deployed across digital and print platforms. The branding needed to feel modern, inclusive, and impactful, while maintaining a sense of exclusivity and urgency for their limited-capacity classes.
Problem:
GRL SWM needed a recognisable and cohesive visual identity.
Their class promotions required fast and effective design execution.
The brand needed to maintain aesthetic consistency across multiple platforms while staying fresh and engaging.
Client
GRL SWM
Type
Visual Identity
Year
2024
Process
The final design assets included:
Social media content tailored to engage their community and build excitement.
A campaign video (shot & edited by me) to enhance brand storytelling.
Class posters that visually reinforced the brand identity while maintaining a fresh aesthetic.
A cohesive marketing strategy, ensuring assets were instantly recognisable and consistently high quality.
Collaborating with the internal team
Throughout the project, I worked closely with GRL SWM’s founders to ensure the visual identity aligned with their mission and connected with their audience. This involved quick turnaround times, adaptability in design execution, and a strong understanding of community-driven branding.
Solution:
Designed high-energy, eye-catching visuals to elevate brand recognition.
Shot and edited a dynamic campaign video to showcase their impact.
Created flexible but distinctive assets that could be quickly adapted for marketing needs.
Ensured the branding remained modern, inclusive, and community-driven.
Outcome
The final outcome of the GRL SWM project was a bold, energetic, and engaging visual identity that effectively captured the brand’s spirit and connected with its audience.
Increased brand recognition through consistent, high-impact visuals.
The campaign video strengthened engagement and storytelling.
The class posters and digital assets helped drive sign-ups and community interaction.
As a result, GRL SWM saw a boost in community engagement, visibility, and brand loyalty, reinforcing its position as an empowering platform for women in swimming.
