Trainline Italy
I was responsible for art direction and design management for Trainline’s Italy campaign, ensuring a cohesive visual identity and creative execution. While I did not create the illustrations, I worked on project oversight, layout refinement, and asset delivery to maintain a strong, engaging, and consistent brand presence.
The campaign aimed to highlight how Trainline simplifies train travel by contrasting it with common life struggles. This was achieved through bold, playful visuals, dynamic compositions, and witty messaging.
Client
Trainline Italy
Type
Visual Identity
Year
2023
Process
Creative Direction & Project Management
The creative direction and project management were essential in bringing the campaign’s vision to life. I led the art direction, ensuring that the illustrations, layouts, and typography aligned with Trainline’s brand identity. Collaborating closely with illustrators, designers, and stakeholders, I helped refine the creative concept while overseeing the project timeline and managing design reviews to ensure a seamless execution across multiple assets.
Design Execution & Layout Refinement
Beyond overseeing the project, I played a key role in the design execution and layout refinement. I contributed to the development of typographic treatments, UI elements, and asset composition for both static and animated visuals. Whether it was billboards, digital screens, or social media placements, I focused on maintaining strong readability, balance, and consistency. By refining each design to reinforce Trainline’s message, I helped ensure that the final campaign was both visually engaging and strategically effective.
Outcome
The campaign successfully captured Trainline’s playful yet practical approach to travel, resonating with audiences across Italy. By using relatable humor and strong visual storytelling, the brand achieved increased visibility and engagement. The creative direction allowed for a clear and effective contrast between life’s complications and Trainline’s simplicity, reinforcing the brand’s core message.
Localised cultural references ensured the campaign connected with its target audience while maintaining a cohesive brand identity across different media formats. The execution of both static and animated assets contributed to the success of the campaign, making it a strong example of how thoughtful design management enhances brand communication.
