Roelen Perfume
This project involved creating a bold and expressive visual identity for D.L. Roelen, a brand known for its avant-garde approach to fragrance. My role encompassed branding, graphic design, product photography, and the development of social media assets to craft a cohesive and impactful presence across digital and print platforms.
The goal was to establish a visual narrative that reflects the brand’s rebellious yet sophisticated personality, merging high-fashion aesthetics with unconventional elements. Through a combination of typography, dynamic compositions, and striking imagery, I worked to position Roelen Perfume as a contemporary and innovative fragrance brand.
Client
Roelen Purfume
Type
Visual Identity
Year
2022
Process
Defining the Visual Identity
The branding process began by establishing a bold and expressive visual language that captured the essence of Roelen Perfume. Through a combination of experimental typography, layered graphics, and a balance between raw and refined aesthetics, I developed a cohesive identity that was applied across product packaging, promotional materials, and digital content. The visual system was designed to reflect the brand’s unconventional yet sophisticated approach to fragrance.
Product Photography & Art Direction
The product photography aimed to highlight the textures, mood, and character of Roelen’s fragrances. By experimenting with light, composition, and abstract elements, I created immersive imagery that emphasised the unique personality of each scent. The photography was carefully curated to align with the brand’s artistic storytelling, ensuring that every shot felt bold, high-fashion, and evocative.
Social Media & Marketing Assets
Beyond the physical branding, I worked on developing digital and social media assets to establish a strong online presence for the brand. These included campaign visuals, motion-based content, and promotional graphics that maintained a consistent and recognizable aesthetic. The designs were crafted to engage audiences while reinforcing Roelen Perfume’s modern and rebellious brand identity across different platforms.
Outcome
The final visual identity positioned Roelen Perfume as a bold and unconventional fragrance brand, appealing to a modern audience that values individuality and artistic expression. The product photography and branding assets contributed to a stronger market presence, allowing the brand to stand out in both physical retail spaces and digital platforms.
By integrating compelling graphics, photography, and social media content, the project successfully built a visually striking and cohesive brand experience, enhancing customer engagement and brand recognition.
