S-PLY
In this project case study, I will be sharing my experience developing a cohesive and impactful brand identity for S-PLY, a contemporary retail store.
The goal was to craft a visual identity that aligns with S-PLY’s minimalist and modern aesthetic. My role involved logo design, brand guidelines, print materials, store signage, and marketing assets, ensuring a seamless brand experience across digital platforms and the physical store.
Client
SPLY
Type
Brand Identity
Year
2021
Process
Understanding the Brand's Vision
The design process began with in-depth discussions with the S-PLY team to understand their brand philosophy, target audience, and aesthetic direction. This phase involved researching contemporary retail trends and defining a minimalist yet impactful visual language that aligns with S-PLY’s identity.
Developing a Cohesive Brand Identity
Based on the insights gathered, I focused on crafting a distinctive yet versatile brand identity. This included logo design, typography selection, and a refined color palette that reflected S-PLY’s modern and understated aesthetic. The brand guidelines ensured consistency across all touchpoints
Designing Store Signage & Marketing Assets
To create a seamless customer experience, I designed store signage, print materials, and marketing assets that extended S-PLY’s brand presence beyond digital platforms. The store visuals were carefully considered to complement the physical space, reinforcing the brand’s premium and contemporary feel.
Ensuring Cross-Platform Consistency
A key focus was on maintaining a unified visual identity across digital and print media. By creating structured brand guidelines, I ensured that every touchpoint—whether online, in-store, or in promotional materials—felt cohesive and instantly recognizable.
Outcome
The result was a cohesive and visually striking brand identity that seamlessly integrated across digital, print, and physical store environments. The refined logo, structured brand guidelines, and thoughtfully designed marketing assets ensured a consistent and memorable customer experience.
S-PLY now presents a modern and minimalist aesthetic that reflects its brand values, strengthening its presence in the retail space and enhancing its connection with its audience.
